Using Via E-commerce to Increase Success for Wingate Systems Working Research Paper

Using Via E-commerce to Increase Success for Wingate Systems Working - Research Paper Example For traditional relationship marketing to work as it should in any organization, all other business parameters also need to be in place. Recently, this has been identified in a forward-looking model as a "holistic, dynamic and dialectical" model. (Chang, 2004) Not surprisingly, this model was developed in an Asian developing economy context. The author noted that local firms in developing countries need to be creative in developing e-business strategies because they are operating in under-developed e-business environments. It that is true for relationship marketing success in developing countries, it should, therefore, be even more valuable to mature organizations operating in mature business environments. Despite the dot-com failures of the recent past, few would doubt that e-business is a main driver of the new and future economy globally. It is also safe to assume that relationship marketing began its development when bricks-and-mortar businesses were able to operate without a substantial Internet presence. Then, it was 'relationship' marketing, and depended on such things as 'personal bankers,' and 'personal shoppers,' and arguably, within each organization that had added the relationship marketing function, it was viewed as a 'must have' but with little relative impact on the bottom line. However, three things entered the business arena that made it paramount for relationship marketing to become both continuous (CRM) and integrated into the business structures. Those three things were the development of digital technologies, the importance of intellectual property, and "customer supremacy," defined as customization of product/service and reduced cycle time. (Chang, 2004)

Why incentive plans cannot work Essay Example | Topics and Well Written Essays - 1000 words

Why incentive plans cannot work - Essay Example We will be summarizing the main points of the article below. The article by Kohn (1993) questions the assumption that rewards or incentives can do no good for the performance of employees. The article is not accepting the basic psychological assumption that underlines any incentive plan, and an explanation is given as to why incentive plans cannot work. The system of giving rewards to employees is criticized because of the ill founded assumptions. Implementation of incentive plans have been criticized previously but the philosophy behind rewards and incentives was not questioned. The empirical evidence against reward is seen as a problem with implementation rather than that of philosophy of incentive plans. The argument given forward by the article is that rewards and incentive plans only yield temporary compliance of employees. Incentives, according to the article, do not increase the productivity or working potential of a person for a longer period of time. Rather rewards only force employees to comply with the organizational needs on a temporary basis. This effect is not at all a long term thing, and the world seems to be oblivious of the fact because of the limited research work on incentives. Studies on incentives and rewards are many but they seem to put forward the basic psychological relationship between reward and work. For many decades now this assumption has not been challenged in studies. This is why people have failed to realize that reward and incentive plans only breed temporary compliance. Rewards and inventive plans are known for changing the attitudes of people towards something but the author contends that the effect of reward is not different than that of punishment. The effect of reward only temporary changes behavior and as soon as the effect of reward fades away, the behavior reverts back. This means that there is not intrinsic change in a person’s belief or attitude due